Letting Go of the Words

Janice (Ginny) Redish
Published 2007 / 365 pages
Soft cover : 978-0-12-369486

Get it now from

On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web.

Ginny Redish's Letting Go of the Words helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, and design web content that will make web users come back again and again to your site.

Features

• Full-color throughout
• Clearly explained guidelines
• Examples throughout from actual web sites
• Easy-to-read style with many “befores” and “afters”
• Case studies showing how designers, writers, and developers improved web sites

Contents

Table of Contents

Foreword

Acknowledgments

Content! Content! Content! (pdf, 1.4 Mb)
People! People! People!
Starting Well: Home Pages
Getting There: Pathway Pages
Writing Information, Not Documents (pdf, 2.6 Mb)
Focusing on Your Essential Messages
Designing Your Web Pages for Easy Use
Interlude: The New Life of Press Releases
Tuning Up Your Sentences
Using Lists and Tables
Breaking Up Your Text with Headings
Interlude: Legal Information Can Be Understandable, Too
Using Illustrations Effectively
Writing Meaningful Links
Getting from Draft to Final Web Pages