About Ginny

Ginny Redish helps clients and colleagues with content strategy, information design, plain language, usability, and writing for the web, including writing for social media and for the small screens of tablets and smart phones.

Most of her work today is helping clients make websites meet both business goals and site visitors' needs. She also still helps make print documents and forms clear and usable.

All of Ginny's research, training, and writing projects are collaborative efforts with a goal of helping client teams hone their skills.

A bit more about Ginny's experience and education
In 1979, Ginny founded the Document Design Center at the American Institutes for Research in Washington, DC, which she directed for 13 years. There, Ginny and her interdisciplinary team studied the problems that both writers and readers have with workplace writing.

Through many consulting projects, they helped major companies and government agencies communicate clearly both online and in print.

In 1985, Ginny set up one of the first independent usability test laboratories in North America. Users came to try out interfaces and documentation from Hewlett-Packard, IBM, SAP, Sony, and other clients.

As President of Redish & Associates, Inc., over the last 20+ years, Ginny has helped clients in more than 400 projects.

Ginny is a graduate of Bryn Mawr College and has a Ph.D. in Linguistics from Harvard University.

Expanded bio for Ginny (pdf, 16 Kb)

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Awards

Lifetime Achievement Award
User Experience Professionals' Association, 2013

Rudolph J. Joenk Award for the best paper in the 2010 IEEE Transactions on Professional Communication
IEEE Professional Communication Society, 2011

Ken R. Rainey Award for Excellence in Research
Society for Technical Communication, 2008

Outstanding Plain Language Leader in the Private Sector
Center for Plain Language, 2005

Myron L. White Award
University of Washington, 2005

President's Award
Society for Technical Communication, 2004

Alfred N. Goldsmith Award
IEEE Professional Communication Society, 2001

President's Award
Usability Professionals' Association, 1998

Fellow
Society for Technical Communication, 1998

Rigo Award
ACM Special Interest Group on the Design of Communication, 1995

Podcasts & Interviews

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Helen Osborne, Health Literacy Out Loud, #19, 2009

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Jeff Parks, i. a. podcast, 2009

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Tim Kiernan and Tom Brinck, Design Critique podcast, #49, 2008

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Gerry Gaffney, UX Podcast, September 2008

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Lara Fedoroff of UXRadio interviews Ginny Content as Conversation, 2017

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Byron White, WriterAccess, October 2015 Byron White of Writer Access interviews Ginny, 10/23/2015,

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Dorothy Wright interviews Ginny, Whitney Quesenbery, and Dori Tunstall on their work to make ballots usable and accessible, Bryn Mawr Bulletin, 2011

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Saul Carliner, Information Design Journal, 2008 (read; requires subscription or payment)

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Andy Goodman Free-range Thinking, 2008

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Tamara Adlin UX Pioneer, 2007

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Barbara Spector Bryn Mawr S&T Newsletter, 2005

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Cliff Anderson UPA Voice, 2005