Purposes, Personas, Conversations -- See the slides from the STC Summit version of this talk.

Purposes, Personas, Conversations -- an interactive session on new ways to think about your web site, mobile app, or any other communication. See the slides on Slideshare.

Come to my full-day workshop at Confab Minneapolis on Letting Go of the Words: Sharpen Your Copy for Today's Sites and Apps. We'll work together on making your copy zing on big screens and small screens, in fewer characters, for impatient site visitors and app users. Then stay for the other two days of talks, networking, great food -- and cake.